Page 36 - Social Norms Survey
P. 36
• Observational and social research
• Regulation
• Design
• Social psychology
• Communication and marketing.
Researchers indicate three very important elements that must be addressed for achieving
behaviour change:
1. Readiness to change
2. Barriers to change
3. Factors that can trigger “relapse” to former behaviour
The Stages of Change Model identifies six stages in the process of behaviour change:
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1. Pre-Contemplation
2. Contemplation
3. Preparation/Determination
4. Action
5. Relapse
6. Maintenance
When designing the social marketing strategy, these elements must be considered. Further,
it must be noted that the timeframe and pace for each stage may differ, not only among
individuals but also among communities.
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20 Kendra Cherry. The Transtheoretical or Stages of Change Model, updated July 2018 https://www.verywellmind.
com/the-stages-of-change-2794868
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