Page 123 - Social Norms Survey
P. 123
Social Media
• Total potential users,
1,582,000
• Mostly female usage,
especially to reach
millennials
• WhatsApp was the most
popular application,
with 76.0 per cent of
respondents saying they
use it (PSOJ 2017 survey)
while 63.0 per cent use
YouTube and Facebook
• Ages 20–34, 634,000; 35– 49, 364,000; 10–19, 359,000; Females, 936,000 vs. males,
646,000
• Users are from urban areas—St. Elizabeth, Trelawny, Hanover, then Kingston & St.
Andrew, Portmore, Spanish Town
• Households with internet on desktop or laptop 379,000; 6.5 per cent increase
since 2014
• Households with internet on the phone 694,000, a 35.8 per cent increase since 2014
• Uses—social media network sites, 1,582,000, look for educational content, download
or stream, email
Geography
Based on the full
transcription and analysis
of the FGD, Corner
Reasonings and elite
interviews, the following
are the three primary
geographic areas where
pro-violent norms and high
risk, volatile communities
99
