Page 119 - Social Norms Survey
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Although note-taking will still be informal, and recordings conducted and transcribed,
standardised reporting formats should be developed to enable comparison between
each monitoring stage.
Activity & Messaging
Actions for the Social Marketing will include Pillar #1, Promotion of Social Norms. Pro-social
behaviour involves caring, helping, sharing and volunteering. Morality refers to one’s beliefs
about right and wrong and involves traits such as honesty, fairness and responsibility. It has
been noted that people internalise the prosocial and moral behaviours they observe in
others.
The CSJP recommends a mixed media methodology, inclusive of mainstream media
and interpersonal media techniques with direct messaging to strengthen the protective
factors at the individual, family, community and national levels. Appropriate messages will
be created and transmitted through various media channels, as the study has identified,
for the respective audiences.
Grade 7 children—Messaging should be about encouraging and realising positive
behaviour change when more informed about:
• Sexual and reproductive health
• Healthy, respectful relationship skills
• Laws—especially with respect to being an accomplice, abuse, child rights
• Conflict resolution skills
• Communication and reasoning skills
• Engaging in psychosocial activities
• Strengthening literacy, numeracy, academics and skills training
Adult Females—Messaging should be about encouraging and realising positive behaviour
change when more informed about:
• Sexual and reproductive Health
• Healthy, respectful relationship skills
• Parenting, especially with respect to:
Understanding stages of childhood development, particularly awareness of
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