Page 26 - Social Norms Survey

The model is predicated on:

1. Mapping the incidents.
2. Identifying the risk factors (including norms and values) associated with the

occurrence of violence.
3. Developing strategies to interrupt and prevent the spread of crime and violence

by isolating and treating the “infection.”
4. Scaling up and transitioning what works to as many actors as possible.

The CSJP engaged the Violence Prevention Alliance (VPA) to design and implement the

2018 Qualitative Social Norms Study to identify and examine the underlying normative
factors, which inform and perpetuate crime and violence and block positive change.

The findings and recommendations will inform the design of a purposive social marketing
strategy geared towards changing pro-violent norms and behaviours.

The study will assist in identifying the risk factors (including norms and values) associated

with the occurrence of violence, in order to inform the development of strategies to
interrupt and prevent the spread of crime and violence.

Through a monitoring and evaluation system, those measures and interventions that

work will be scaled up and transitioned to as many actors as possible. It is also expected
that the findings from this study will be used to inform a follow up study which will be

conducted, to assess changes in the underpinning social norms and perspectives, as
well as to understand the contribution that various mixes of the CSJP III social marketing

campaign activities made to such changes.

OBJECTIVES OF THE CONSULTANCY

The main objective of this consultancy was to design and implement a 2018 Qualitative
Social Norms Study to identify and examine the underlying normative factors, which

inform and perpetuate crime and violence and block positive change. This process will
be instrumental in the design of a purposive social marketing strategy geared towards

changing pro-violent norms and behaviours.

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