Page 113 - Social Norms Survey

MONITORING AND EVALUATION STRATEGY

The Monitoring and Evaluation strategy of the Social Marketing campaign to change the
pro-violence social norms intends to:
a) Inform the design of the CSJP Social Marketing campaign(s) to tackle cultural

norms that support violence and crime;

b) Guide the monitoring/assessment of the Social Marketing campaign(s) on attitudes,
perceptions and norms relating to violence and crime amongst the target
population;

c) Provide indicators to inform the Social Marketing designers on what to measure.

A Guide for Monitoring and Evaluating is presented below. It is a Social Marketing
Intervention that introduces and reinforces non-violent norms that will counter pro-violent

norms, and ultimately engender positive change.

The proposed CSJP Social Marketing strategy will be based on the following four pillars:

CSJP Social Marketing Strategy

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